Authcom provides a wide selection of tools and services to help you connect with your target audience, but there are some fundamentals to establishing your online presence. Here are the basic pieces of the social-media puzzle that we will assemble for you, and help you make them proactive and effective in communicating your products & services through an ongoing relationship with your audience.
WordPress has established itself as the industry-standard blogging platform. Unlike a static website, a WordPress blog is interactive, easy to maintain, edit & manage, and facilitates a relationship with your clients. Using your custom dot-com or other domain name, you can use your blog to project your image to the world, and easily grow and adapt as the need arises. Authcom will set up and host your new blog, work with you to maintain it, and connect it with the other social networking tools we use to communicate with your audience. Integration is the key to Authcom's social networking services, and your blog is the foundation. When you post an interesting article about something in your industry, or a new product or service you're offering, your WordPress blog will automatically post that article on Facebook for friends to share in their social circles, tweet a link to Twitter for interested people to re-tweet, and provide an interactive central hub for people to find out more you.
As the most popular social-media platform on the net, Facebook is an integral part of your online presence. We will help you set up and manage a Facebook page for your business, making it easy for your audience to "like" and "share" the information you provide, but more than that: we will partner with you to help connect with local markets and share information relevant to your business. With your Facebook page integrated with the other services Authcom provides, you won't have to go to multiple social websites to share information. One click makes it all happen automatically!
Twitter is an extremely popular, micro-blogging platform that can take a simple, 140-character message and broadcast that to the entire world. Twitter is most effective when used for daily transmissions of information or occasional tweets about interesting content. Again, integration is the key to success and that's what Authcom provides. Found an interesting article or video relevant to your industry? Tweet the link from your smart-phone and automatically cross-post that link on Twitter, Facebook, Google+ and your blog. As we becomes more familiar with your business, your Authcom team will be able to make intuitive selections of information and articles to tweet on your behalf, based on history, industry trends, and audience-feedback. Twitter provides an essential tool to help make Authcom your 24/7 marketing team.
While still a relatively new social-network, Google+ has become an integral part of other social Google services like YouTube and GMail, which makes it another excellent forum to broadcast your information to the world. Your integrated Authcom social-networking solution will ensure that your content will be available on every relevant network, including Google+. If you're a social-network addict, Google+ also offers some rather innovative options like Google Hangouts, which allow you to interact with your audience in real-time.
Reddit is the ultimate democratization of the internet. Links posted to Reddit are voted up or down by its users, which determines its placement in a ordered list of links. If it's one thing Reddit loves, it's innovation and craftsmanship, so you may have something that potentially millions of people might find fascinating. When we talk about things "going viral," Reddit is frequently the starting point, and our team is ready to help make that happen for your innovative products.
A simple YouTube video showcasing your product, offering a how-to instructional video, or presenting up a behind-the-scenes look at its manufacture can really personalize your business and foster that relationship with your potential customer base. Authcom can help you every step of the way, including filming, editing and promotion, as well as ensuring that your video is exposed to it's maximum potential through the integration of our social-networking tools.
Analytics & Webmaster Tools
Social-networking solutions can't be considered effective without a way to measure their impact. That's where Google Analytics and Webmaster Tools come in. Analytics allows you to measure, in real-time, the number of unique page-views your website is getting, as well as important, detailed, demographic information such as origin-country, computer & broswers platforms, how much time people are spending on your site, and much more. Google Webmaster Tools, on the other hand, allows you to leverage the most popular search engine in the world to determine how people are finding your site, what keywords they're using and what links they're clicking on, as well as extended demographics. Using these tools will help you and the Authcom team to optimize your site to achieve the very best search result to maximize the number of quality visitors to your site.