With the iPhone now accounting for less than half of Apple’s quarterly revenue, the old narrative that we’ve reached “peak iPhone” has re-surfaced yet again. And if we’re being honest, it’s not such an outlandish view to hold these days. After all, iPhone sales over the past few quarters, at best, have remained steady. Thanks to more reliable devices, incremental upgrades, and the elimination of generous carrier subsidies, the reality is that iPhone owners simply aren’t upgrading to new devices the way they used to.
Looking ahead, that dynamic may be poised to change. Apple’s forthcoming iPhone 11 lineup likely won’t boost iPhone sales in a meaningful way, but the iPhone 5G Apple is expected to launch in 2020 could very well prompt a massive refresh cycle the likes of which we haven’t seen since the iPhone 6 arrived 2014.
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5G iPhone 12 may drive the biggest upgrade cycle we’ve seen in years originally appeared on BGR.com on Thu, 5 Sep 2019 at 17:06:46 EDT. Please see our terms for use of feeds.
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