One surprise during Apple’s big event last week was that the company unveiled two new products… and neither of them contained the letter “i.” Although we expected Apple to show off its first-ever wearable computer at the event, we thought that it would be called either the iWatch or iBand and were a little surprised to see it labeled the Apple Watch. Similarly, Apple’s mobile payment platform was dubbed Apple Pay instead of iPay, which further signaled Apple might be moving in a different direction when it comes to branding.
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