BlackBerry would never do anything gimmicky like pay U2 to play at its flagship phone launch… well, OK, it did sort of appoint Alicia Keys to be its creative director that one time and it did have Wayne Gretzky introduce the Passport, but those two things were totally different because there’s always something pure about what they do! The point is, BlackBerry has never really been about getting celebrity endorsements for its products, although we can’t imagine it will turn them down if they just happen to come along.
Read more here:: Boy Genius Report