Tidal seemed like a service with such promise, but a botched launch caused the iPhone app’s popularity to plummet soon after it was released. Jay-Z’s music service was supposed to be a haven for music fans and artists alike, giving fans access to higher-quality premium tracks while ensuring that artists — independent artists in particular — make more money in the process. Then, to promote Tidal to the world, the service paraded around a bunch of multi-millionaires no one wants to support.
But forget everything you’ve read in the media and forget the fact that even Kanye seems to think the service is doomed, because Tidal now has some support from just the type of people it needs to begin vocally supporting it: Independent artists.
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