Samsung’s multi-billion dollar marketing budget was the key factor in the company’s meteoric rise to the top of the smartphone market. Samsung said it would make people love its phones as much as they loved iPhones, and its marketing team delivered. Bashing Apple’s customers and their precious iPhones was a key element of Samsung’s marketing strategy, and it worked… in 2011. Fast-forward to today, and Samsung’s handset profits have declined for the past seven consecutive quarters while Apple continues to set new iPhone sales records each quarter.
Of course, that won’t stop Samsung from trying, and the company’s latest antics involved trolling Apple’s big iPhone 6s launch in London, England.
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