Somewhere along the way, the public started demanding that new smartphones come with killer new features. After a certain point, incremental upgrades, no matter how impressive they might be, simply weren’t enough to get anyone excited.
We see this dynamic play out in reviews all the time: a device will be highly praised but will lose a few points for not having a killer new feature. Now given that the current smartphone market has for quite some time been saturated with an endless array of new and gimmicky devices, it’s easy to see why handset manufacturers have been trying to come up with killer new features for years on end.
Only thing is, killer features, as a general rule, are few and far in between. The new 3D Touch feature on the iPhone 6s, however, is an exciting exception to this rule. In fact, 3D Touch is arguably the first ‘killer feature’ to grace the iPhone in years.
Read more here:: Boy Genius Report