Pepsi has a limited run of a special product on the way – Pepsi Perfect, a promotion set to arrive on October 21. Along those same lines, Nike is apparently working to release a new version of its cool self-lacing Air Mag sneakers.
What do these and other related events – like the town of Reston, Virginia, deciding to temporarily change its name to Hill Valley – have in common? Hold on to your flux capacitors: Marty McFly and Doc Brown are due to materialize in their DeLorean on October 21, which is tomorrow. That’s the moment when they arrived in 2015 in the second of the iconic “Back to the Future” movies, a date that will be marked with plenty of real-world fandom, meme-ing, brand tie-ins – and the release of a documentary about the cultural impact of the time-travel flicks 30 years later.
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