Steve Ballmer: Microsoft investing in Apple ‘might have been the craziest thing we ever did’

%name Steve Ballmer: Microsoft investing in Apple ‘might have been the craziest thing we ever did’ by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Recently, former Microsoft CEO and current Los Angeles Clippers owner Steve Ballmer appeared on Bloomberg TV where the former executive briefly touched on Microsoft’s monumental 1997 investment in Apple.

At the time, Microsoft’s deal with Apple not only helped rescue the company from the brink of bankruptcy, it gave Apple a much-needed lifeline, affording the company room and time to innovate. And as we all know, the deal ultimately helped set Apple up for the most astounding tech resurgence in history.

As part of the deal, Microsoft agreed to invest $150 million in Apple for shares of non-voting stock. Additionally, the two companies signed off on a broad patent cross-licensing agreement. And to top it all off, Microsoft promised to provide continued support for Microsoft Office for the Mac for a period of 5 years while Apple promised to make Internet Explorer the default web browser on the Mac for the same period of time.

So when asked about Apple during an interview segment on Bloomberg TV, Ballmer said that helping out Apple back in 1997 might very well have been the craziest thing Microsoft ever did.

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