After years of anticipation, Tesla later today will finally take the wraps off of the Tesla Model 3 at a special event in California. Arguably, the upcoming Model 3 unveiling represents the most highly anticipated car introduction the auto industry has seen in years, if not decades.
It’s hardly an overstatement to state that the entirety of Tesla’s existence has been building up to today’s event. You see, the Model 3 is much more than a new electric vehicle meant to diversify Tesla’s product line and serve as a quiet alternative to the Model S and the Model X. On the whole, the Model 3 represents Elon Musk’s big bet that an affordably priced electric vehicle can gain a foothold among mainstream car buyers. The Model 3, from its very inception, was designed to be a car for the masses as opposed to a niche vehicle for environmentally conscious individuals with disposable income.
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