The unprecedented demand for Tesla’s Model 3 is the automotive world’s biggest story this year. In short, Tesla has now received 400,000 reservations for a car that most people won’t be able to drive for at least another two years. This has spooked other car companies that no longer see Tesla as a joke and that are now scrambling to get their own all-electric vehicles onto the market.
All of this has led many to compare the Model 3 to Apple’s first iPhone — that is, it’s something that fundamentally changes people’s expectations for what they want from a product. Despite this, there are still a lot of questions about whether Tesla can really deliver.
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