While some Internet memes have a tendency to burst onto the scene like an exploding star before fizzling out just as quickly, the meme of Michael Jordan crying has taken the opposite route. What initially started out as a niche and rather obscure meme known only to hardcore sports fans has slowly but surely grown in popularity over the past few years, and especially over the last few months.
And because it’s often hard to pinpoint why or how certain memes sweep over the Internet like a tidal wave while others quickly fade into memory, 2 Point Lead over the weekend ventured to set the record straight. With assistance from ESPN’s Jay Williams, DJ Gallo of SportsPickle, and AP photographer Stephan Savoia — the man who took the now-ubiquitous photo, 2 Point Lead gives us a behind the scenes tour of how the original photo was taken and how it eventually grew into an Internet phenomenon.
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