As soon as Netflix hit it big with House of Cards, and Amazon followed suit with a breakout hit, Transparent, one tech giant after another started seeing dollar signs. Yahoo tried, and other legacy platforms like Facebook and YouTube likewise wanted a bite at the apple — the apple being the engagement and user stickiness that comes when you have a slate of original shows and programming that people want to watch.
When you do have that, users stick around on your platform longer, or at least that’s the idea. So executives started handing out checks, and the great content race began, until, one by one, companies started finding out that you can spend the money, but the hits don’t automatically follow.
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YouTube and Facebook are learning it’s not so easy to make shows people want to watch originally appeared on BGR.com on Wed, 28 Nov 2018 at 20:01:26 EDT. Please see our terms for use of feeds.
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