The hip, New York City-based streetwear fashion brand Supreme is so popular in Asia that Samsung has decided to launch an official marketing partnership with a fake version of the brand.
You read that right. Samsung’s real announcement about a real partnership with the fake brand came during the tech giant’s conference in China focused on its Galaxy A8s phones and included a splashy announcement that Supreme would enter the Chinese market next year. Plans include building a seven-story flagship store in Beijing, with one of a pair of Supreme CEOs onstage promising the brand would hold a runway show at the Mercedes-Benz Cultural Center in Shanghai, also next year.
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Samsung teams up with a fake, knock-off brand of Supreme to make products in China originally appeared on BGR.com on Mon, 10 Dec 2018 at 18:23:29 EDT. Please see our terms for use of feeds.
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