A few days ago, I got a text from a family member asking me if it’s worth buying the iPhone XRS — and no, that’s not a typo. A few weeks earlier when I was home for Thanksgiving, a friend excitedly told me that he just picked up a brand new iPhone. When I asked him what model he bought, he said, “I’m not sure exactly, I think it may be the iPhone 8XR or something.”
The problem here is apparent: laypeople aren’t exactly sure what the iPhone XR is and Apple has done an uncharacteristically horrible job of advertising the device to the public. Also problematic is that the average person simply has no idea how the iPhone XR differs from the iPhone XS in a meaningful way. What’s more, the names of the devices themselves don’t help clue customers in. Sure, the iPhone XS Max can easily be pegged as a larger device, but Apple’s iPhone XR/XS naming scheme is a convoluted mess that Apple has historically avoided.
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Apple has done a horrible job advertising the iPhone XR originally appeared on BGR.com on Wed, 26 Dec 2018 at 10:59:02 EDT. Please see our terms for use of feeds.
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