Spotify is embarking on a new way to make money from its product in addition to established revenue generators, like converting as many of its tens of millions of active users as possible into paid subscribers to its premium tier.
The company announced one such new moneymaker today. Spotify is now going to start letting brands sponsor the music streaming giant’s Discover Weekly playlist, one of the most-liked features of the service which generates a playlist of new music each week that refreshes every Monday based on guesses made about the user’s preferences.
BGR Top Deals:
- The stunning smartphone Trump won’t let you to buy is on Amazon for way less than a comparable iPhone
- Everyone with an Instant Pot needs to have this $40 accessory kit
Trending Right Now:
- New theory says Marvel hid a time loop in plain sight in ‘Avengers: Infinity War’
- Samsung’s unreleased Galaxy S10 looks stunning in these new renders
- Chinese scientist who produced gene-edited babies may be executed, colleagues say
Spotify is turning its Discover Weekly playlist into a brand-sponsored moneymaker originally appeared on BGR.com on Mon, 7 Jan 2019 at 23:07:49 EDT. Please see our terms for use of feeds.
Read more here:: Boy Genius Report