A huge smartphone innovation is coming that no one asked for and no one wants

$%name A huge smartphone innovation is coming that no one asked for and no one wants by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley$

The smartphone market has seen a rebirth over the past decade, and it’s not exactly a mystery why Apple and Samsung have emerged as the two biggest players in the market across most of the globe. Yes, these two companies are leaders in terms of design and innovations, but there’s another big factor at play. In fact, it may very well be the biggest factor: money. Apple and Samsung have massive marketing budgets that reach up into the billions each year. They spend a fortune advertising their flagship smartphones, and they work with wireless carriers and other electronics retailers to feature them prominently. Do you think Samsung used some sort of sorcery back in 2012 when it was somehow able to make good on its marketing boss’s impossible promise to be as big as Apple in the smartphone market? Did Samsung’s Galaxy phones change dramatically in any meaningful way back then? No, Samsung introduced its anti-Apple ad campaign and dumped billions of dollars into that and other marketing initiatives.

As Apple and Samsung used their massive ad budgets to dominate the market, other smartphone makers were left by the wayside. Once-competitive companies like HTC and LG were left by the wayside, and they continue to have trouble rediscovering success to this day. They’ve tried all sorts of tricks, from new form factors and designs to new features that aren’t found on any of Apple’s iPhones or Samsung’s Galaxy smartphones. Sadly, nothing has worked so far. Next month at the annual Mobile World Congress trade show, LG will make a new attempt to gain some traction in its uphill battle against Apple and Samsung. Unfortunately, the new innovation the company seemingly plans to use in an effort to steal the limelight is something no one asked for and no one wants.

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A huge smartphone innovation is coming that no one asked for and no one wants originally appeared on BGR.com on Wed, 30 Jan 2019 at 08:40:36 EDT. Please see our terms for use of feeds.