Starting in the second quarter, Hulu is going to start slotting ads into a new spot on its popular video streaming platform.
It’s an all-new ad experience the streamer has come up with that it calls “pause ads,” and they’ll work just like the name implies. Whenever you’re watching a show or movie on Hulu and hit pause, what you see now is screen real estate that stays frozen and unused, while you ran to make a sandwich or maybe answered the phone. At some point, though, Hulu realized it could make money by selling space and running ads on those paused screens, and in just a few months it’s going to start doing exactly that. In fact, it’s already testing this ad format with two brands.
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Hulu is about to start showing ads when you pause, and this is what they’ll look like originally appeared on BGR.com on Thu, 31 Jan 2019 at 09:03:33 EDT. Please see our terms for use of feeds.
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