At Apple, design is king, an ethos instilled into the company by Steve Jobs more than two decades ago. Famously, Jobs laid out Apple’s core design philosophy during a 2003 interview with The New York Times.
“Most people make the mistake of thinking design is what it looks like,” Jobs said. “People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
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Apple’s legendary design team lost three members, but there’s no reason to panic originally appeared on BGR.com on Fri, 26 Apr 2019 at 14:43:48 EDT. Please see our terms for use of feeds.
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