While demand for Tesla’s Model 3 has never been much of a problem, the company took its sweet time before making the $35,000 configuration available to prospective buyers. This naturally rubbed many the wrong way given that the entire impetus behind the Model 3 was to offer up an affordable EV for the masses. Instead, the cheapest Model 3 for quite a while was priced at $42,900.
The reasoning behind this, not surprisingly, involves Tesla’s ongoing struggles to generate as much cash as possible. Explaining Tesla’s thought process on the matter, Elon Musk last year said that if Tesla were to ship the minimum cost Model 3 right out of the gate, it “would cause Tesla to lose money and die.” In short, Tesla prioritized selling higher-margin versions of the Model 3 above all else.
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Tesla starts delivering the entry-level Model 3 with locked down features originally appeared on BGR.com on Mon, 27 May 2019 at 18:04:32 EDT. Please see our terms for use of feeds.
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