Given how integral a role Jony Ive played in transforming Apple into the most successful company on the planet, most everyone naturally assumed that the famed designer would spend the entirety of his career at Apple. Consequently, the news that Ive would be leaving Apple to start a new design firm caught everyone off guard and, as you would expect, prompted a seemingly endless amount of speculation and reports surrounding his departure.
One of the more fascinating takes came from a Wall Street Journal article which articulated a myriad of reasons behind Ive’s departure. In one excerpt, the report claimed that Ive was none too pleased with some of the strategic decisions made with respect to the Apple Watch insofar that Ive wanted the device to be positioned as a fashion accessory as opposed to a fitness-oriented device. Even more intriguing is the allegation that Ive was “dispirited” by Tim Cook showing “little interest in the product development process.”
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Tim Cook says Apple is working on products that ‘will blow you away’ originally appeared on BGR.com on Mon, 1 Jul 2019 at 17:37:16 EDT. Please see our terms for use of feeds.
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