“I’m actually as proud of the things we haven’t done as the things I have done,” Steve Jobs once famously said. “Innovation is saying ‘no’ to 1,000 things. You have to pick carefully.”
The import of the quote above remains a core component of Apple’s DNA, and has remained so even in the eight years since Steve Jobs handed over the CEO position to Tim Cook. Indeed, Apple even made a point of noting, during the intro video it ran at WWDC 2013, that its design process includes a “thousand no’s for every yes.”
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Apple was working on an iPhone feature to let users send texts with no cell reception originally appeared on BGR.com on Mon, 26 Aug 2019 at 17:33:39 EDT. Please see our terms for use of feeds.
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