Revealed: Facebook was the mystery buyer that lost the Fitbit bidding war to Google

%name Revealed: Facebook was the mystery buyer that lost the Fitbit bidding war to Google by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Not long after official word started to circulate earlier this month that Fitbit had reached a deal to be acquired by Google for $2.1 billion, some users started promising to abandon the company and its wearables upon the news that the data-hungry search giant would now own it all.

Not every user, of course, proclaimed that they would leave Fitbit en masse thanks to the acquisition. But it does beg the question of how might the customer response have been different had Google in fact lost the bidding war to another tech firm that was in the hunt — Facebook, whose CEO Mark Zuckerberg himself met with Fitbit’s top executive at least three times trying to get a deal done.

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Revealed: Facebook was the mystery buyer that lost the Fitbit bidding war to Google originally appeared on BGR.com on Tue, 26 Nov 2019 at 16:32:19 EDT. Please see our terms for use of feeds.

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