Here’s the thing about how important of a market China is to Apple when it comes to iPhone sales. According to data prepared by Bloomberg, 55% of Apple’s revenue this year has been attributable to the iPhone. Interestingly, over the same period, almost 20% of the company’s revenue has been derived from the greater China region alone — and so when an analyst tells his clients that iPhone shipments are dropping precipitously in the region, needless to say, it generates headlines.
That’s what happened today, in fact, with a report from Credit Suisse analyst Matthew Cabral explaining that iPhone shipments in China fell a little more than 35% year-over-year last month, a “sustained softness” that Credit Suisse has decided is an “incremental concern.” Indeed, per Bloomberg News, the November drop “marks the second straight double-digit decline” of iPhone shipments in the massive Chinese market.
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iPhone shipments took a big hit in one of Apple’s most important markets originally appeared on BGR.com on Thu, 12 Dec 2019 at 14:47:31 EDT. Please see our terms for use of feeds.
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