Does Apple’s iPhone 12 design really matter? As a hardware company first and foremost, Apple has built a reputation for designing some of the most iconic and visually stunning devices ever. From the iMac and MacBook laptops to iPhones, iPads, and the Apple Watch, the company has yet to meet its match. There’s no question that Apple’s designs continue to add to the appeal of its various product lines, but we’re seeing an increasing amount of evidence that the look of the company’s iPhones isn’t as big a factor as many people believe it to be. Remember how upset many diehard Apple fans were when Apple moved from refreshing the iPhone’s design every two years to every three years? Apple fans made it seem like the world was coming to an end back in 2016 when Apple released the iPhone 7 series that looked just like the iPhone 6s and iPhone 6, and yet sales continued to soar. More recently, we saw plenty of complaints about the iPhone 11 series, which looks just like last year’s iPhone XR/XS and the iPhone X from 2017. Lo and behold, Apple set a quarterly sales record in the December quarter on the back of incredibly strong iPhone 11 sales. If not for the coronavirus outbreak, the company might have continued setting records.
It is indeed becoming crystal clear that typical consumers don’t put quite as much emphasis on an iPhone’s design as hardcore Apple fans do, and that makes sense. While avid tech enthusiasts tend to upgrade to a new iPhone model every year, typical consumers are holding onto their smartphones longer than ever. Who cares if the iPhone looks the same for three years if you keep your iPhone for four years or even five? Still, 2020 is exciting because Apple will finally give the iPhone its first major design overhaul since 2017, including the first new case shape since even further back in 2014. Now, it’s time to take a closer look at the leaked iPhone 12 design that has Apple fans buzzing.
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A closer look at Apple’s stunning leaked iPhone 12 design originally appeared on BGR.com on Wed, 26 Feb 2020 at 08:40:45 EDT. Please see our terms for use of feeds.
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