- The Nintendo Switch game Animal Crossing: New Horizon has proven to be one of the dominant pop culture forces during the coronavirus pandemic, selling more than 11 million copies through the game’s first two weeks on sale.
- The game is so popular that there’s now an Amazon-like store called Nookazon that lets users buy, sell, and trade game items, in addition to leaving reviews, and it gets more than a quarter of a million active daily users.
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For a few weeks after the mid-March debut of Tiger King on Netflix, it seemed like that was the only pop culture story everybody was talking about. Now that the coronavirus pandemic has continued to grind on, though, there’s arguably an altogether different pop culture phenomenon now that everyone is fixated on — it’s a video game in which players decorate an island and develop it to suit their tastes over time. The game, of course, is Animal Crossing: New Horizons, and for some indication of how extraordinarily popular it’s become, partly as an oasis of calm while everyone quarantines at home, consider:
New York congresswoman Alexandria Ocasio-Cortez has been visiting the game islands of her social media followers. Top fashion designers like Marc Jacobs and Valentino have launched new fashions in-game. And now the game also has its own Amazon-like store, called Nookazon, that allows players to buy, sell, and trade game items. And to leave reviews, making it all the more comparable to the real thing.
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‘Animal Crossing’ is so popular it’s now got its own version of Amazon originally appeared on BGR.com on Mon, 11 May 2020 at 20:39:38 EDT. Please see our terms for use of feeds.
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