- Apple is reportedly buying the rights to older shows and movies to add to Apple TV+.
- When Apple TV+ launched last fall, Apple said that it wasn’t looking to compete with Netflix or Hulu, but it appears that the strategy has changed in the intervening months.
- Apple has already bought several shows and movies, but its focus will remain on originals.
- Visit BGR’s homepage for more stories.
When Apple TV+ launched late last year, Apple made it clear that its goal was not to replace or directly compete with Netflix, Hulu, Amazon Prime Video, or any of the other top streaming services, but rather to complement them with a lineup of star-studded original shows and movies like The Morning Show and The Banker. At just $4.99 a month, the price of a subscription was much lower than any of its would-be rivals, and anyone who bought a new iPhone, iPad, iPod touch, Mac, or Apple TV could get a free year of the streaming service.
Apple’s approach was certainly unique, but less than a year later, it appears that the company might be ready to level the playing field by expanding its library to include third-party content. According to Bloomberg, Apple is acquiring old movies and TV shows to give the likes of Netflix and Disney+ a run for their money.
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Apple TV+ is buying older shows and movies to challenge Netflix originally appeared on BGR.com on Tue, 19 May 2020 at 09:02:43 EDT. Please see our terms for use of feeds.
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