As rumored in the days preceding the Apple’s iPhone 6 event, U2 made an appearance at the highly anticipated keynote not only to perform, but also to announce that its latest album will be available as a free download to all iTunes users until October 13. What Apple didn’t specifically say is that it’ll force the download on all iOS devices – at least sort of – soon after the announcement, although in Tim Cook’s conversation with Bono, the CEO said that Apple could send the album to all of its iTunes subscribers, if “it gave it away for free,” thus making it the largest album release of all time.
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