Netflix last week announced its biggest price increase in history, with all three of the company’s streaming tiers — from the basic plan to the premium plan — going up by $2. While not an outrageous price increase, it does speak to Netflix’s ongoing effort to boost revenue, an increasingly challenging endeavor given how much the company continues to pour into developing original content. What’s more, Netflix will eventually reach a point where subscriber growth begins to plateau.
In light of Netflix’s recent price hike, Streaming Observer conducted a survey to ascertain whether or not the higher monthly rate might prompt some subscribers to leave the platform. When the dust settled, the 3% of 607 respondents indicated that they would “definitely cancel” their subscription. Meanwhile, 24% of respondents indicated that they “might cancel” sometime in the future.
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A surprising number of Netflix subscribers would happily endure ads for a cheaper subscription originally appeared on BGR.com on Tue, 22 Jan 2019 at 13:43:26 EDT. Please see our terms for use of feeds.
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