There are a few certainties in life we can all agree on. Death, taxes — and that a large swath of Netflix’s user base will always recoil in horror at the mere mention of advertising on the video streaming service.
Nevertheless, the CEO of online advertising marketplace The Trade Desk thinks that’s exactly what Netflix is going to have to embrace sooner or later if it’s ever going to have a real shot at going head-to-head with YouTube in terms of international growth. That exec, Jeff Green, gave his take on Netflix and ads during the latest episode of Recode Media with Peter Kafka, arguing that consumers are getting closer to the limit of how many subscriptions they’ll be willing and able to pay for. And, crucially, as that ceiling approaches, services would do well to remember that many consumers are perfectly fine with the trade-off of accepting ads in order to keep their service free.
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Ad exec says sooner or later, Netflix is going to have to embrace ads like YouTube originally appeared on BGR.com on Thu, 15 Nov 2018 at 14:54:26 EDT. Please see our terms for use of feeds.
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