No surprise, Netflix was a big topic of discussion today as IAB’s Digital Content NewFronts event kicked off in New York City — and a panel of advertising industry executives repeated an oft-heard prediction again today that will probably make most Netflix subscribers groan.
Despite the promise from its leadership that the service will remain ad-free, at least when it comes to traditional ads and commercials, Netflix is eventually going to have to succumb to the inevitable and run ads. That’s according to industry execs like Tara Walpert Levy, who leads agency and brand solutions for YouTube and Google.
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Advertising executives believe Netflix will have to run ads eventually originally appeared on BGR.com on Mon, 29 Apr 2019 at 18:04:45 EDT. Please see our terms for use of feeds.
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