Over the past few years, one of the hallmarks of Apple’s strategy to boost iPhone sales has been to actively convince Android users to make the switch over to iOS. All told, it’s been a solid strategy given that iPhone owners, historically speaking, have tended to be more loyal to Apple than Android owners are to whatever brand of smartphone they happen to be using.
That said, the dynamics that govern the smartphone market are always changing. Rules of thumb that may have applied 5 years ago, for example, may be completely different today. As a prime example, the notion that iPhone users upgrade their devices en masse every two years has been completely turned on its head. These days, iPhone users are hanging onto their devices for upwards of four years before upgrading.
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After all these years, iPhone owners are still more loyal to the brand than Android users originally appeared on BGR.com on Tue, 20 Aug 2019 at 14:02:57 EDT. Please see our terms for use of feeds.
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