After years of rumors followed by a string of exclusive BGR reports that exposed nearly everything there was to know about Amazon’s first smartphone, the company finally unveiled the Fire Phone earlier this week. Despite its somewhat lackluster specs, the phone includes a good amount of unique technology and related features that might help justify its sky-high price point. Industry watchers had expected Amazon to use aggressive pricing as a key weapon, however, and many have now written off the phone’s chances as a result of its $650-$750 price tag.
In an interview following the Fire Phone’s unveiling, however, Amazon CEO Jeff Bezos made his case for the new handset and explained why he thinks it’s a better option than top rival phones.
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