Amazon’s $99 Fire TV was the company’s first streaming media player meant to compete against the Apple TV, Roku or Chromecast, but the company has finally figured out how to make an actual Chromecast-like device that might be more popular with consumers. Announced on Monday, the Fire TV Stick costs just $39, $4 more than Google’s popular streaming dongle, though Amazon Prime subscribers can preorder it for just $19 over the next two days.
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