Smart speakers represent one of the next great battlefronts as the biggest tech giants race to capture new territory in the war for user attention — and, of course, advertising real estate. And while Amazon has been the far and away market leader in the category for some time, new research shows its dominance appears to be eroding.
The latest forecast from eMarketer predicts that next year, the user base for Amazon’s line of Echo speakers will for the first time slip to less than two-thirds of all US smart speaker users. Obviously, two thirds of the category is still a strong leadership position, but the trend line here for Amazon is nevertheless going in the wrong direction.
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Amazon’s huge lead in the smart speaker race is starting to shrink originally appeared on BGR.com on Thu, 20 Dec 2018 at 23:07:52 EDT. Please see our terms for use of feeds.
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