Steve Cheney recently posted an interesting article detailing the platform advantages Apple enjoys on account of its in-house chip development team. When Apple first introduced the A4 back in 2010, many folks were shocked that Apple would invest the amount of time and money needed to bring such a complex component to fruition. But Steve Jobs, once he returned to Apple in the late 90s, became borderline obsessed with not having to rely on third-parties for anything. Whether it was developing Safari or buying a fingerprint sensor company outright, Apple today makes a point to own, whenever possible, all of the important technologies that comprise its products. The fact that Jobs was able to successfully extend this strategy to include the very processors that power Apple’s line of mobile products is truly impressive.
In fact, Cheney goes so far as to suggest that Jobs’ decision to hire an in-house team to create the A4 and the company’s subsequent line of blazing fast A-x processors was one of his greatest and most important strategic decisions.
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