Analysts believe Augmented Reality apps could significantly boost Apple’s bottom line

%name Analysts believe Augmented Reality apps could significantly boost Apple’s bottom line by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

In the months preceding WWDC 2017, Tim Cook made a number of statements highlighting his enthusiasm for augmented reality. Cook’s remarks were somewhat unusual given Apple’s penchant to not say much of anything regarding potentially new and exciting technologies. Cook, though, couldn’t help but extol the benefits of AR, even going so far as to say in February 2017 that AR is as big of a breakthrough as the smartphone.

“The smartphone is for everyone,” Cook explained. “We don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology.”

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Analysts believe Augmented Reality apps could significantly boost Apple’s bottom line originally appeared on BGR.com on Wed, 11 Jul 2018 at 22:02:10 EDT. Please see our terms for use of feeds.

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