Xiaomi is a China-based smartphone company that has grown to become the most valuable startup in the world by shamelessly ripping off Apple’s devices, its style and even its launch and marketing strategies. But even Xiaomi isn’t as shameless as another China-based smartphone maker called Gold-east. You’ve never heard of the company before and you’ll probably never see one of its products in person, but we had to take a moment to stand back in awe of the company’s masterful simultaneous trolling of both of the world’s top smartphone makers.
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