Apple on Wednesday confirmed the deal that has puzzled every industry analyst on the planet for the past two weeks: Apple is buying Beats Electronics. News of the imminent acquisition broke earlier this month and was then independently confirmed by several large papers. What was never confirmed — or even really understood by anyone, it seemed — was exactly why Apple was buying Beats in what is reported to be the company’s largest-ever acquisition at $3 billion.
Read more here: Boy Genius Report