Apple is taking something of an unusual step to stem the tide of losses in China that the iPhone maker said at the end of 2018 led to a shortfall in its all-important holiday quarter worth several billion dollars. That shortfall, you may remember, was attributed in large part to lower than anticipated iPhone sales volume in China, which is why it was revealed on Monday that Apple has decided to do something pretty unlike Apple in order to try and make up for it.
The solution: Cut prices. A CNBC report Monday notes that Apple took the action earlier this year on official third-party sellers in China like Tmall and JD.com. That report also speculates that Monday’s price cut may be a response to China’s increase in the value-added tax there.
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Apple is doing something in China it almost never does: Cutting iPhone prices originally appeared on BGR.com on Mon, 1 Apr 2019 at 19:05:10 EDT. Please see our terms for use of feeds.
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