We’re all used to seeing Apple revolutionize industries with exciting new (or reimagined) technology. The company often sets new standards, becoming the de facto company rivals compare their products against – just see footage from Microsoft’s recent Surface event to see how many times Apple products were mentioned. But what Apple doesn’t do is jump on a new technology, especially for the iPhone, until it’s truly ready for primetime.
Apple stays out of hardware wars with other smartphone makers when it comes to screen size, camera megapixels, mobile chip cores and RAM, choosing to roll out updates in each area once the tech is up to its standards. And the same thing might be said of battery technology, because Apple is working on what could end up being a huge innovation.
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