At the end of every year, Spotify releases its Spotify Wrapped feature which provides users with a detailed snapshot of what music they listened to the most over the previous 12 months. In addition to listing which genres, artists and songs were played the most often, the feature also lets you know how many minutes you spent on Spotify for the year. The information isn’t necessarily important, but it doesn’t even matter because it’s fun. It essentially adds a sense of whimsy to the Spotify experience.
The same, however, can’t be said for Apple Music which can sometimes feel a bit cold by comparison. Consider this: Spotify Wrapped is such a widely loved feature that Federico Viticci of MacStories decided to make something similar for Apple Music. That Viticci had to resort to doing this on his own speaks to Apple’s failure to appreciate how even a tiny and simple feature can connect with subscribers in a very real way.
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Apple Music still has a lot to learn from Spotify originally appeared on BGR.com on Tue, 8 Jan 2019 at 18:04:22 EDT. Please see our terms for use of feeds.
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