Apple paid $100 million to give away U2’s ‘free’ album

$%name Apple paid $100 million to give away U2’s ‘free’ album by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley$

U2’s newest album may not have cost you a dime but that doesn’t mean someone didn’t pay for it. In this particular case that “someone” is Apple, as The New York Times reports that Tim Cook and company are paying roughly $100 million in royalty fees and marketing expenses as part of a deal to give U2’s newest album away for free.

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