Apple Pay is a product that has thus far seemed to mirror many successful products Apple has launched before it. As was the case with the iPod, iPhone and iPad, Apple was not the first company to enter this emerging category. Mobile payment systems have existed in various parts of the world for more than a decade, in fact. Instead, Apple took its time to launch the best product it could build, not the first product it could build, and the result is a terrific user experience that is gaining acclaim and traction in these early days.
Now, however, it appears as though Apple Pay has hit the first major hurdle it must overcome on the road to widespread adoption.
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