If you’re looking for more evidence that Apple Pay is already a big success, look no further than a recent estimate put out by Mike Dudas, the cofounder of mobile payments rewards startup Button and a former executive at Google Wallet. Using data from both regulatory filings and from Whole Foods CIO Jason Buechel, Dudas estimates that Apple Pay has accounted for roughly 1% of all transactions at Whole Foods since its launch three weeks ago.
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