Widely respected analyst Ming-Chi Kuo writes that sales of Apple’s new iPhone XR are slightly below expectations, corroborating a handful of previous reports we’ve seen over the past few days. In a new investor note obtained by MacRumors, Kuo lowered his estimate for iPhone XR sales by upwards of 20% for the current holiday quarter.
Now is this reason to panic? Not necessarily. To this point, Kuo articulates that lower demand for the iPhone XR may be offset — in a financial sense — by sales of Apple’s pricier iPhone XS models. Indeed, Apple’s most recent quarterly report illustrates that Apple — with more margin friendly devices in the mix — can easily generate more revenue even in the face of stagnating iPhone sales.
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Apple selling fewer iPhone XRs than projected, but can make up for it with iPhone XS sales originally appeared on BGR.com on Mon, 12 Nov 2018 at 22:04:29 EDT. Please see our terms for use of feeds.
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