If Apple was hopeful that it could succeed in shutting down the publication of a new book entitled App Store Confidential by former executive Tom Sadowski — who until the end of last year led the iPhone maker’s App Store for Germany, Austria, and Switzerland — the company’s efforts certainly haven’t worked so far. Indeed, they may have backfired.
After the German-language book (which is available right now on Amazon) was published a few days ago, Apple sent a cease-and-desist letter to the book’s German publishing company demanding a halt to publication, a recall of the manuscripts, and that those manuscripts be destroyed. Apple’s contention is that Sadowski has disclosed important trade secrets. Unfortunately for the company, though, the attention that its efforts brought to the book seems to have helped to juice its sales.
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Apple tried to ban an insider’s book about the company – now it’s a bestseller originally appeared on BGR.com on Sun, 23 Feb 2020 at 14:07:48 EDT. Please see our terms for use of feeds.
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