As most of you know, I’m a pretty big fan of the Apple Watch. Both the current iteration as well as what it means for the future of interaction and integration with technology into our lives. One of the many reasons that smartwatches have failed so far (Apple Watch not included) is that people don’t want to wear them due to the fact they are utilitarian. They aren’t objects of affection. They aren’t jewelry, a bracelet, a bangle, a mechanical watch.
The Apple Watch solves this problem with an unoffensive design, but more so because of the fact that there are thousands of different combinations when considering case material, color and bands. That doesn’t even include Apple Watch-wearers who put third-party straps on their watches.
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