This morning on CNBC’s program Squawk Alley, Bank of America Merrill Lynch senior equity research analyst Wamsi Mohan praised Apple’s pricing strategy for the iPhone 11. As a reminder, per Apple’s annual fall event yesterday, the company decided to sell the new iPhone 11 (the successor to the iPhone XR) at a base price of $699 instead of $749, something Mohan said shows that Apple is demonstrating “an ability to be tactical and understand the market dynamics.”
To be sure, though, there’s also another consideration. And it has to do with the new era Apple has pushed itself into, one dominated increasingly by paid services like Apple Music and the forthcoming Apple TV+.
BGR Top Deals:
- Amazon just slashed $200 off the price of the high-end Roomba 960 robot vacuum with Alexa
- The rugged, spill-proof Chromebook everyone loves is somehow only $199 today
Trending Right Now:
- Marvel’s next ‘Avengers’ project is already in the works, but it’s not what you’d expect
- Apple fans will deny it, but the iPhone 11 is missing a feature that’s hugely important
- iOS 13.1 public beta 3 now available to download
Apple’s iPhone 11 pricing strategy is spot-on for its new services era originally appeared on BGR.com on Wed, 11 Sep 2019 at 17:06:34 EDT. Please see our terms for use of feeds.
Read more here:: Boy Genius Report