In a best case scenario, iPhone sales are seemingly stagnant. In a worse case scenario, iPhone sales are still trending downward. Just last quarter, for example, year-over-year iPhone sales remained unchanged. And though Apple still managed to boost iPhone-based revenue by an impressive 29%, the emerging narrative has been that we’ve reached peak iPhone.
Compounding matters is that once promising markets abroad haven’t exactly provided a cushion from declining sales elsewhere. So while iPhone sales in places like China have remained somewhat robust, the same can’t be said of India. Boasting a population of nearly 1.3 billion people, Apple has long eyed the Indian market with big eyes. Alas, a new report from The Wall Street Journal relays that the iPhone simply isn’t selling in a meaningful way in the country.
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Apple’s iPhone strategy isn’t working in India originally appeared on BGR.com on Tue, 18 Dec 2018 at 23:30:50 EDT. Please see our terms for use of feeds.
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